Bhubaneswar, July 5, 2024 (TBB Bureau): The Rath Yatra festival, a crowning jewel of Odisha’s rich cultural heritage, has been a beacon of tradition and faith for centuries. This year, the festival’s grandeur is set to reach new heights as Aashirvaad Atta, India’s leading atta brand, introduces a groundbreaking initiative, ‘Rath Yatra – Eka Aitihya,’ seamlessly blending innovation with age-old ...

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