Bhubaneswar, July 11, 2024 (TBB Bureau): For years, Aashirvaad Atta, has been a cherished part of this iconic regional festival. Continuing its journey, this year, Aashirvaad Atta presents an innovative campaign titled ‘Ratha Yatra Eka Aithiya’ — which translates to ‘Rath Yatra: An Eternal Journey.’ Pulling the chariot during the Puri Rath Yatra is a divine ritual, believed to bring ...

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