TBB BUREAU NEW DELHI, MARCH 07, 2024 In a pioneering move ahead of International Women’s Day 2024, Vedanta Aluminium, India’s leading aluminium producer, has unveiled #TheFutureOfMetAL campaign, igniting a powerful social media movement aimed at championing women’s roles in metals and mining. Leveraging cutting-edge generative AI and captivating short films, the campaign seeks to inspire and attract more women to ...

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