The Business Bytes
TBB BUREAU
BHUBANESWAR, NOV 10, 2021
Continuing with its endeavour to encourage healthy living, Amway India organized ‘Dil se Diwali’ with healthy festive cooking sessions. Also, to create awareness about respiratory health this festive season, Amway East launched ‘Don’t forget your health’ and ‘Breathe in clean air’ under which special sessions were curated focusing on the health, immunity and respiratory health.
Commenting on the initiatives, Chandra Bhushan Chakraborty, Senior Vice President – East & West region, Amway India, said, “It is the time of year, with festivities in the air and good cheer everywhere, when people indulge in feasting, shopping and fun, celebrating to the heart’s content. While food is an intrinsic part of our lives, it also plays a pivotal role in elevating celebratory spirits. Even as the pandemic ebbs, people continue to prioritize self-care and holistic wellbeing, while focusing on elevating experiences at home. Building on this trend, we utilized the power of online communities to provide our direct sellers and their customers with online platforms to come together and celebrate festivals, a healthy way. Towards this, we developed unique and engaging product experiences for them while also leveraging the rising influence of our passionprenuers to help people make healthy choices for themselves and their loved ones this festive season.”
Amway lined up virtual sessions on festive cooking by sharing quick and easy-to-make healthy festive delicacies with Amway’s Nutrilite All Plant Protein using Amway Queen Cookware range wherein the latter offers excellent cooking performance with almost zero oil usage. Adding to the celebrations, the ‘Don’t forget your health’ and ‘Breathe in clean air’ campaigns encouraged people to make informed choices and take care of their respiratory health by conducting informative sessions highlighting the importance of Nutrilite Tulsi, Nutrilite Vasaka, Mulethi and Surasa as well as Amway’s range of air purifiers, Atmosphere Mini and Atmosphere Drive.
