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Experian launches PowerCurve Strategy Management solution



Experian, the world’s leading global information services company, has launched a new PowerCurve Strategy Management solution, a powerful decisioning solution delivered as software-as-a-service via cloud. The solution is designed to help organisations leverage data and make faster, secure, and informed business decisions.

PowerCurve is a unified platform that helps businesses understand and leverage their data across the entire customer life cycle – be it acquisition, retention or growth – to make fast, efficient decisions that support their strategic goals. With the new solution, businesses will be able to swiftly adapt their decision-based strategies at lower operational cost while harnessing the power of cloud.

 “Financial institutions in India are looking for more agile and scalable decisioning solutions. To fulfil their needs, we have come up with a comprehensive suite of solutions to help businesses make better decisions and stay one step ahead. At Experian, we are committed to providing advanced solutions through innovation, technology, and excellence,” said Neeraj Dhawan, Managing Director, Experian India.

The cloud-based PowerCurve solution empowers businesseswith integrated insights by maximising data and analytics to drive effective decisions across customer touchpoints. The solution supports businesses across a wide range of industries, including banking, fintech, MSME, insuranceand beyond.

PowerCurve Strategy Management combines machine learning and Experian’s deep knowledge of the industry to generateadvanced data-driven insights.

The cloud-based service offers: Market-leading expertise, Agility, Business user control, Security, Cloud native, and Full automation.

The new PowerCurve Strategy Management solution sits on the Experian cloud deployment platform and leverages the scale and the rich features of the underlying Amazon Web Services (AWS) cloud infrastructure, to deliver its as-a-service benefits to businesses.

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