The Business Bytes
TBB BUREAU
BHUBANESWAR, JANUARY 10, 2022
Interbrand has secured a brand strategy mandate to support ArcelorMittal Nippon Steel India (AM/NS India) continue its transformation and growth journey.
“Understanding the strategic framework that a brand does not just speak to its customers through attractive messaging but needs to make more dynamic and iconic moves by comprehending and building on the drivers of demand of various other stakeholders is an evolved way of creating brands, and AM/NS India has been able to see value in that approach with us,” said Ashish Mishra – Managing Director, Interbrand India.
As a leading steel company, AM/NS India has set high business ambitions to expand its footprint across India as part of its long-term growth plan.
“We’re delighted to collaborate with Interbrand to help prepare our brand for our next phase of growth. In Interbrand, we have seen one of the most innovative and leading experts in brand development, and it will help us build a brand akin to our business ambitions,” said Bibek Chattopadhyay, Head – Corporate Communications, AM/NS India.
AM/NS India is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations.
