The Business Bytes
TBB BUREAU
BHUBANESWAR, MARCH 9, 2021
Kotak Mahindra Life Insurance Company Limited (Kotak Life) today announced the launch of its outdoor campaign in one of the fastest growing cities in eastern India – Bhubaneswar. This is a step to further increase awareness about Kotak Life’s comprehensive health insurance product – Kotak Health Shield.
Kotak Health Shield offers a fixed benefit, comprehensive health insurance plan, which covers early or major stage illnesses related to Cancer, Cardiac, Liver and Neuro – all under one single product.
“With continuous rise in chronic diseases, healthcare and health insurance should be people’s top priority. To increase awareness of Kotak Life’s first flagship health insurance product – Kotak Health Shield, we have rolled out the second phase of our outdoor campaign. The sites in each city have been carefully selected keeping in mind high visibility, location and availability that would amplify our message that any financial plan is incomplete if you have not accounted for health insurance,” said Subhasis Ghosh, Head – Marketing, Institutional Business and Alliances, Kotak Mahindra Life Insurance Company Ltd.
The campaign is also being rolled out in other cities including Hyderabad, Jaipur, Coimbatore, Chandigarh, Lucknow, Vadodara, Guwahati, Hubli, Vijayawada, Nagpur, Kochi, Thrissur and Patna.
