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TVS Eurogrip promotes the Joy of Riding; introduces Brunch & Biking



The first edition of the TVS Eurogrip Brunch & Biking by India’s leading 2 & 3-wheeler tyre company TVS Srichakra Limited took place on Sunday in Bhubaneswar, the Capital City of Odisha. The 124-km ride was flagged off by representatives from TVS Eurogrip and biking enthusiasts from Odisha at Hotel Swosti Premium, here. The ride, with Konark as mid-point, concluded at Hotel Swosti Premium.

TVS Eurogrip views Brunch & Biking as an interesting blend of biking and adventure that presents riders an opportunity to create awareness about vaccination while celebrating the spirit of community riding. A hospitable itinerary has been put together to make this social event enjoyable.

Speaking on the occasion, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd. said, “Brunch& Biking is a national initiative to engage with the ever-growing biking community and we are delighted to announce TVS Eurogrip’s inaugural edition at Odisha. We believe our country still has a fair distance to cover with respect to awareness on COVID Vaccination, proud the inaugural event promoted this as a cause. The experiences will be exclusively curated for every succeeding edition to provide an exciting motoring experience for the adventure-spirited riders coming together for a greater cause.”

In the coming months, TVS Eurogrip intends to organize similar editions in different cities across the country.

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