The Business Bytes
PRIYABRAT BISWAL
BHUBANESWAR, SEPT 29, 2021
India’s leading smartphone brand Xiaomi on Wednesday launched a new premium mid-range smartphone Xiaomi 11 Lite NE 5G.
The slimmest and the lightest 5G smartphone of 2021, Xiaomi 11 Lite NE 5G smartphone is powered by the Qualcomm Snapdragon 778G chipset and an improved software experience for exceptional performance. Packed in an ultra-thin and lightweight body, Xiaomi 11 Lite NE 5G offers a truly global 5G experience with 12 5G bands support, claimed the company.
The phone gets a 6.55-inch 10-bit AMOLED display, FullHD+ resolution and an aspect ratio of 20:9. The display is covered with Corning Gorilla Glass 5. To enable a seamless daily experience, it also comes loaded with NFC built-in and is also the segment’s first 10-bit smartphone with Dolby Vision.
The Xiaomi 11 Lite NE 5G smartphone has got a triple camera lens setup with a 64MP primary lens. The device gets an 8MP ultra-wide-angle lens, a 5MP telemacro lens, and a 20MP front-facing snapper.
The new smartphone is 6.81mm slim and weighs just 158gm, making it the slimmest and lightest 5G smartphone of 2021.
To further enhance its durability and build, it packs robust protection with Corning Gorilla Glass 5 on the front and comes with eye care functions to protect users from eye strain such as 360 ambient light sensor, Sunlight mode 3.0, and Reading mode 3.0.
Built to complement users’ style, Xiaomi 11 Lite NE 5G offers a rich color palette and comes in four classy color variants – Diamond Dazzle, Tuscany Coral, Jazz Blue, and Vinyl Black.
In terms of battery, the device gets a 4,250 mAh unit with support for 33W fast charging.
Xiaomi 11 Lite NE 5G features the latest MIUI 12.5 out-of-the-box, which is the cleanest, fastest, and most optimized UI yet that aims to deliver a smooth software experience to users. Enabling a more personalized experience, MIUI 12.5 allows users to remove/uninstall most of the core system apps.
The Company also promises 3 years of Android updates and 4 years of Security Updates. Xiaomi has partnered with Google for the Xiaomi 11 Lite NE 5G to bring users a safe and easy communication experience and enable useful features through the Phone and Messages apps by Google.
The Xiaomi 11 Lite NE 5G has been launched in two variants with 6GB RAM and 128GB storage variant being priced at Rs 26,999 and the 8GB RAM and 128GB variant priced at Rs.28,999. Xiaomi is also offering a special discount on the device for a limited period. The buyers can get a special Diwali discount of Rs. 1,500 from 2 October to 7 October; and a bank offer of Rs.2,000 on the MRP, thus making it available for Rs 23,499 and Rs 25,999 respectively during the festive season.
The Xiaomi 11 Lite NE 5G will be available from Mi.com, Xiaomi stores and Amazon India as well. The first sale of the device will begin on 2 October at 12 midnight.
Xiaomi also launched Xiaomi Beard Trimmer 2 with an improved design, perfect ergonomics, fast charging support, LED Display, and a host of other features, thereby making it a perfect everyday tool that fits all grooming needs of men. Xiaomi Beard Trimmer 2 features a new stylish LED display for battery life indication, replacing the standard LED indicator to know before you run out of charge. It comes with the Universal Type C Charging that allows users to quickly charge their trimmer from a laptop and even a power bank. It comes equipped with self-sharpening stainless steel blades with 40 length settings and 0.5 mm precision, ensuring accurate and perfectly even cuts. It also comes with a full washable body protected by IPX7 rating making it water-resistant and safe for use in all conditions.
Xiaomi Beard Trimmer 2 will be available for order for Rs 1999 starting 3rd October 2021, noon on Mi.com and Amazon. It will also be available across our Mi Homes, Mi Studios, and all Retail outlets. Users can get this at a special offer price of Rs 1799 during the upcoming sale season of #DiwaliWithMi.
