Aditya Aluminium’s awareness campaign on vision care

TBB BUREAU

RENGALI, OCT 28, 2021

As a responsible corporate citizen, Hindalco’s Aditya Aluminium has launched Project Vision Care to help people in addressing eye ailments.

In association with Trilochan Netralaya Eye Hospital in Sambalpur, Aditya Aluminium has opened a Vision Centre on hub and spoke model with an objective to make eye care affordable and available at doorstep.  It’s also a partner in “Blind free Sambalpur Campaign” of the Odisha Government and contributing to the SDG 3: Good Health and Wellbeing. It aims at reaching out to 10,000 people in Rengali Block and conduct 1,000 cataract surgeries every year.

Aditya Aluminium organised an awareness rally and conducted 100 cataract surgeries in Rengali Block in this month as part of this project and to mark World Sight Day 2021. Leaflets were distributed among villagers for creating awareness about Vision Centre and eye care facility available in the Block.

An awareness session was conducted by Dr. Sindhu Nandani, Ophthalmologist from Trilochan Netralaya to make people aware about various eye ailments and ways to treat them.

Gayatri Sahoo, a visually impaired girl, recited a poem on eye healthcare which was appreciated by the audience.

Among others, Sitanjali Sahu, Samiti Member of  Bomoloi; ; Sweta Upadhayay, Head – CSR, Aditya Aluminium; Manoranjan Behera, CSR, Aditya Aluminium; and members of the CSR Team and Vision Foundation were present on the occasion.

World Sight Day, observed annually on the second Thursday of October, is a global event meant to draw attention on blindness and vision impairment. The theme for World Sight Day-2021 chosen by International Agency for Prevention of Blindness is #LoveYourEyes, which aims to highlight the importance of being aware of one’s own eye health, and to encourage everyone to go for an eye test, taking necessary precautions, and to increase awareness about eye care issues that impact every age group, especially those who are vulnerable — young, school-going children, the elderly, and those with diabetes.