FC Goa ropes in JK Lakshmi Cement as Associate Sponsor for ISL

TBB BUREAU

GOA, NOV 25

FC Goa on Wednesday announced JK Lakshmi Cement as an Associate Sponsor for the Club for the 2020-21 season of the Indian Super League. As part of the partnership, JK Lakshmi Cement will appear on the right sleeve of the FC Goa shirt for the entirety of the ISL season.

The cement brand was the title sponsor of Sunrisers Hyderabad in the 2020 edition of the Indian Premier League.

JK Lakshmi Cement Limited is a part of the over 132-year-old JK Group. It’s eminent industrial house with operations in India and abroad and having a leadership presence in the fields of tyre, cement, paper, power transmissions and sealing solutions, dairy products and textiles.

“The partnership with JK Lakshmi Cement brings together two of the leading brands in the country in their respective spheres. This is a true amalgamation of trust and innovation. JK Lakshmi Cement has become an embodiment of trust, quality and a constant strive for excellence. These are qualities that imbibe with FC Goa. And, we are truly looking forward to forging together a successful partnership,” said Aditya Datta, FC Goa’s Chief Operating Officer.

Speaking on the association with FC Goa, Shailendra Chouksey, Whole Time Director, JK Lakshmi Cement Ltd. said, “JK Lakshmi Cement and FC Goa brands collectively stand for strength, integrity and pride. Both are resolute in their pursuit of triumphs. We are delighted to be associated with FC Goa. With pace, power, passion and performance, together we aim to bring pride to our brands… Recognising the diversity of the social fabric of the country, through this association JK Lakshmi is looking to strengthen the bond with its customer base.”